Pro-AI.Anti-autopilot.
Everyone's using AI. Fewer people are thinking about it.
Writing, talks and experiments for the ones who want to do both.
AI isn't the risk. Dependency is.
Skip the skill-building, outsource the thinking, and you end up with the shape of expert work without the competence to judge it, fix it or do it again.
Neural Smash is where I work out, in public, how to get the dividends of AI without paying that price. Writing, frameworks, experiments, and the occasional cautionary tale about transcripts that should never have been sent.
More about me →Fresh from the column
The glorious inconvenience of humans
Your mum's recipe, your mate's holiday tips, a colleague's unwelcome honesty. Why the inefficiency of people is the point.
Sep 2026 · 2 min readGood housekeeping
An experiment across three towns, a 90-year-old firm overlooked and a florist recommended instead. How AI really decides who a family calls.
Aug 2026 · 2 min readComputer says yes
The family who arrive with their minds made up by a chatbot at 3am, and the one question that lets them hand you that conversation.
A2G2: four stages, no shortcuts
Augment
stage 1 · exploreIndividuals use AI to work faster, with clear limits on where it belongs.
02Automate
stage 2 · scaleAI moves into shared processes, with owners and human review built in.
03Govern
stage 3 · controlPolicy catches up with practice: what, how, when and by whom.
04Guard
stage 4 · protectDefending against AI used against you, and against data leaking out.
Fancy a chat about AI?
Questions, a talk, or comparing notes on something you're building. No hype, no hard sell.